Selectees represent the brightest experimentation talent of the year.
They’re the practitioners making a difference inside their companies and contributing to the broader conversation through thought leadership, content, or collaboration.
Follow them, learn from them, and watch this space—these are the names shaping where experimentation is headed next.
The 2025 Selectees
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Measurement Marketer and Co Founder
MeasureU.com, MeasureSummit.com, ProfitSchool.com, MeasurementMarketing.io
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Senior Director Personalization & Experimentation
Signet Jewelers
Experimentation Consultant
Optimise or Die
Growth Advisor and Consultant
Growth Waves
Founder and Principal Consultant
DrSimonJ Pty Ltd
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Head of Growth and Marketing
MyGroove
Head of Consulting
Eclipse Group Solutions Ltd.
Senior Strategy Consultant
Creative CX
Founder & Experimentation Lead Consultant
IncreaseConversionRate.com
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Principal Product Manager - Emerging Products
Intuit
Digital Experimentation Lead
A1 Telekom Austria
Conversion Rate Optimisation Expert and Founder
Rich Page
Lead Experimentation Consultant
Online Dialogue
Conversion Optimisation & Partnerships Director
Bind Media
Director of Product Management, Experimentation
American Express
Director of Experimentation
Conversion Advocates
Director - Marketing Optimization
Fitch Group
Principal Consultant
Conversion by GAIN
