Rank
Selectees
Territory
North America
Industry
E-commerce & Retail
Position
Senior Director Personalization & Experimentation
Organization
Signet Jewelers
Year
2025
Where to find me
About me
Craig is Senior Director of Personalization & Experimentation at Signet Jewelers. He is the winner of the 2022 Personalization Thought Leadership award as well as the 2018 Markie Award Winner for Best Testing and Optimization. Craig leads a 16-person team of strategists, analysts, and developers across multiple brands that focus on building repeatable systems, not just running tests. He and his team have driven $45 million in incremental revenue through personalization and A/B testing.
Who I was nominated by
I was nominated into the Who’s Who in Experimentation Selectees list by David Mannheim.