These are the legends.
Proven innovators shaping how the world experiments.
They’re not just practitioners—they’ve fundamentally advanced the discipline. Their work is referenced, emulated, and respected across companies and communities.
Deborah O’Malley
Deborah O’Malley
Founder & Head of Product Strategy
GuessTheTest
2025
Hall of Fame
North America
Rishi Rawat
Rishi Rawat
Product Page Optimization Specialist
Frictionless Commerce
2025
Hall of Fame
North America
Stephen Pavlovich
Stephen Pavlovich
Chief Executive Officer, Experimentation
Conversion by GAIN
2025
Hall of Fame
United Kingdom (UK)
Ton Wesseling
Ton Wesseling
Founder
Online Dialogue, ABtestguide, Conversion Hotel, Experimentation Culture Awards & Outperform Conference
2025
Hall of Fame
Continental Europe