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Rank
Hall of Fame
Territory
North America
Industry
Professional services
Position
Managing Partner
Organization
Conversion Sciences
Year
2025
Where to find me
About me
Brian founded Conversion Sciences in 2007, focusing on behavioral science and experimentation. He is well known for wearing a white lab coat at all public appearances. He’s the author of Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist.
Who I nominated this year
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I nominated Chris Mercer as a Selectee for the Who’s Who in Experimentation 2025.