Rank
Hall of Fame
Territory
Continental Europe
Industry
Professional services
Position
CEO and Founder
Organization
konversionsKRAFT
Year
2025
Where to find me
About me
André founded the experimentation agency KonversionsKRAFT in 1996 and one of Germany’s first usability labs in 1999. He is the creator of a conversion framework, which was originally published in his book "Conversion Optimierung" (German). André and his team also run one of Europe's largest conferences, the Growth Marketing Summit, which rebranded to “Growth Minded Superheros.”
Who I nominated this year
I nominated Kevin Anderson for the Who’s Who in Experimentation Selectees list.