Where to find me

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Check out Growth Minded Superheroes

About me

André founded the experimentation agency KonversionsKRAFT in 1996 and one of Germany’s first usability labs in 1999. He is the creator of a conversion framework, which was originally published in his book "Conversion Optimierung" (German). André and his team also run one of Europe's largest conferences, the Growth Marketing Summit, which rebranded to “Growth Minded Superheros.”

Who I nominated this year

I nominated Kevin Anderson for the Who’s Who in Experimentation Selectees list.

Check out this profile here.