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Ekaterina is Head of Marketing and Growth at MyGroove, (a Red Bull company.) Previously, she worked with B2C products and mobile apps such as IG Trading, adidas Training, and Mimo. She was named in the Top 50 Growth Product Leader in 2024 and is a Women Techmakers Ambassador and was a 2024 finalist for "App marketer of the year.” At the App Promotion Summit, Ekaterina held a workshop on pricing research and was a finalist in the “Growth Team” category at the App Growth Awards 2024. Ekaterina is also a mentor on GrowthMentor and offers a live cohort-based course called Unlock your app's growth and maximize revenues, which teaches students how to apply Product-led & Marketing-led Growth. Her course was rated as one of the Top 100 courses in the Product category on Maven.