This list spotlights the most influential voices across product experimentation, CRO, and data-driven growth in North America.
These are the strategists, practitioners, and thought leaders shaping the future of digital optimization across the U.S. and Canada. Whether they’re pioneering new methodologies, sharing insights with the community, or driving impact within high-growth startups and Fortune 500 companies, these individuals stand out for their expertise, visibility, and leadership.
Follow them, learn from them, and watch this space—these are the names shaping where experimentation is headed next.
The 2025 North American Hall of Fame
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Product Page Optimization Specialist
Frictionless Commerce
Founder & Head of Product Strategy
GuessTheTest
The 2025 North American Selectees
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Measurement Marketer and Co Founder
MeasureU.com, MeasureSummit.com, ProfitSchool.com, MeasurementMarketing.io
Senior Director Personalization & Experimentation
Signet Jewelers
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Principal Product Manager - Emerging Products
Intuit
Director of Product Management, Experimentation
American Express
Director of Experimentation
Conversion Advocates
