This list recognizes the innovators and leaders advancing experimentation across Europe’s diverse markets.
From Paris to Berlin, Amsterdam to Madrid, these professionals bring deep expertise and cultural agility to complex testing programs. They are mastering experimentation at scale, driving cross-functional collaboration, and adapting strategies for multi-market success.
Their work is setting benchmarks—not just for performance, but for how experimentation thrives across borders, languages, and industries.
The 2025 European Hall of Fame
Ton Wesseling
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Ton Wesseling
Founder
Online Dialogue, ABtestguide, Conversion Hotel, Experimentation Culture Awards & Outperform Conference
2025
Hall of Fame
Continental Europe
The 2025 European Hall of Fame
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Ekaterina Gamsriegler
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Ekaterina Gamsriegler
Head of Growth and Marketing
MyGroove
2025
Selectees
Continental Europe
Lucia van den Brink
Lucia van den Brink
Founder & Experimentation Lead Consultant
IncreaseConversionRate.com
2025
Selectees
Continental Europe
Marta Mijatov
Marta Mijatov
Digital Experimentation Lead
A1 Telekom Austria
2025
Selectees
Continental Europe
Ruben de Boer
Ruben de Boer
Lead Experimentation Consultant
Online Dialogue
2025
Selectees
Continental Europe
