This list highlights leading voices in experimentation, CRO, and digital product optimization across the UK.
From agile teams in London tech hubs to experimentation champions in major enterprise organizations, these professionals are elevating the practice through strategic thinking, data literacy, and operational excellence.
Their influence extends beyond metrics—they’re building cultures of testing, mentoring peers, and shaping the experimentation conversation in the UK and beyond.
The 2025 United Kingdom Hall of Fame
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Chief Executive Officer, Experimentation
Conversion by GAIN
The 2025 United Kingdom Selectees
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Experimentation Consultant
Optimise or Die
Growth Advisor and Consultant
Growth Waves
Head of Consulting
Eclipse Group Solutions Ltd.
Senior Strategy Consultant
Creative CX
Conversion Rate Optimisation Expert and Founder
Rich Page
Conversion Optimisation & Partnerships Director
Bind Media
Director - Marketing Optimization
Fitch Group
Principal Consultant
Conversion by GAIN