Welcome to the official criteria for inclusion in the Who’s Who in Experimentation — the annual celebration of leaders, doers, and voices moving our industry forward. Whether you’re aiming for a spot in the Hall of Fame or looking to be recognized as a Selectee, this page outlines everything you need to know: how to qualify, how to stay in, and how we evaluate nominations.
We believe in transparency, community input, and high standards — because recognition should be earned, meaningful, and rooted in impact.
How to enter the Who's Who in Experimentation Hall of Fame?
The Hall of Fame honors those whose contributions have fundamentally shaped the field of experimentation. These individuals aren’t just practitioners — they’re pioneers whose work is cited, followed, and respected across teams and communities. Here’s what it takes to earn a permanent spot among the legends.
Hall of Fame Criteria: How to Earn Your Place in 2026
To be inducted into the Who’s Who in Experimentation Hall of Fame, candidates must meet the following criteria:
- Consistent Recognition: The individual must have been featured on the Experimentation Influencers List and/or the Who’s Who list for at least three consecutive years.
- Committee Approval: Eligibility alone does not guarantee induction. All candidates are reviewed by the Hall of Fame Committee through a formal evaluation and voting process conducted annually.
Hall of Fame Standards: How Membership Can Be Revoked
Hall of Fame status is an honor that must be upheld. Members may be removed under the following circumstances:
- Lack of Participation: Any Hall of Fame member who fails to nominate a Selectee for two consecutive years will be reclassified as a Selectee and lose Hall of Fame status in the following year.
- Conduct Violation: Members are expected to embody the values of the experimentation community. Any behavior deemed disrespectful, harmful, or inconsistent with those values — in spirit or in action — may result in removal. Final decisions are made by the Hall of Fame Committee.
How to Be a Selectee in 2025
Selectees represent the brightest experimentation talent of the year. They’re the practitioners making a difference inside their companies and contributing to the broader conversation through thought leadership, content, or collaboration. Here’s how to get nominated — and what we look for when evaluating candidates.
Nomination Rules
- Each Hall of Fame member may nominate one individual.
- Nominees can come from any organization—brand, agency, vendor, or otherwise. However, they cannot nominate someone from their own organization, but can nominate a client or a partner for example.
Nominees should be practitioners at brands or agencies who are:
- Driving impactful experimentation efforts within their teams.
- Sharing their work and learnings with the broader community.
- Elevating the practice of testing across disciplines like marketing, product, engineering, or data.
They do not need a large following—but they do need to be visible. Whether it’s LinkedIn, industry events, newsletters, blogs, podcasts, or videos—what matters is that others can learn from them.
What We Evaluate
We use a transparent, points-based system to assess each nominee. Key factors include:
- Nominator Type
- Nominated by a Hall of Fame member: Carries more weight
- Nominated by a third party: Standard weight
- Prior Recognition
- Number of years featured on previous Experimentation Influencers Lists
- Current Role
- Whether the nominee works brand-side or is affiliated with a vendor, agency, or as a freelancer/consultant
- Awards & Recognition
- Winner of an Experimentation Thought Leader Award (ETLA)
- Content and Thought Leadership
- Frequency, originality, and substance of experimentation-related content shared publicly (e.g., LinkedIn posts, podcasts, newsletters, speaking engagements)
- Community Impact & Diversity
- Representation from underrepresented groups and contributions to a more inclusive experimentation ecosystem
- Audience Reach
- Size and engagement of their professional following (e.g., LinkedIn)
- Job Title
- Relevance of title to experimentation.